Innovations in Home Building and Home Decor Industries in India
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BREP002
Case Length : 16 Pages
Period : 1991-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Parryware, Asian Paints ...
Industry : Home Building and Home Decor
Countries : India
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BREP002) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Home Decor
Parryware
Over the years, Parryware (Refer Exhibit II to know more about Parryware) has endeavored to provide quality products to its customers and to develop products that are environment friendly. Parryware was the first to market water-saving closets in India. In 1985, it collaborated with IFO Sanitar of Sweden to manufacture the water-saving closets....
Showrooms and Experience Centers
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Parryware had exclusive showrooms where customers could look at displays of various products such as water closets, bathtubs, etc.
The showrooms also had model bathroom layouts to give customers an idea of how a bathroom could be designed...
Customer Care Centers
In 2000, Parryware started opening customer care centers in major cities in India and by 2004 it had 10 centers (New Delhi, Kolkata, Mumbai, Bangalore, Coimbatore, Chennai, Lucknow, Pune, Cochin and Hyderabad)...
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Parryware On-line
Parryware offered a variety of services and information through its website. Information on all its ranges of products was available on its site. Fun and interesting do-it-yourself ideas for creating bathroom accessories or making soaps and bubble baths for children were available on the site...
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Asian Paints
Along with product launches, Asian Paints (AP) (Refer Exhibit IV for information about AP) had always focused on distribution, as it realized that distribution and service were the keys to success in the paints industry...
Connecting with the Customer
Along with its customer relationship building initiatives, AP also focused on its communication and brand strategy...
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From Products to Solutions
In the last five years, for an individual the process of buying and creating a home has changed dramatically. From obtaining finance and choosing the location, to designing interiors and creating beautiful spaces to live in, customers have many more options to choose from...
Exhibits
Exhibit I: Loan Interest Comparison Charts
Exhibit II: A Brief History of Parryware
Exhibit III: Innovations at Parryware
Exhibit IV: A Brief History of Asian Paints
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